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Swag the Reader

In this workshop, we’ll define “swag” from an author’s perspective, discuss when and how to use swag as well as the types of swag and where to buy it. We’ll also cover such topics as book vs. author swag, and budget considerations. This is an interactive workshop that includes survey data from readers and authors and tangible examples of swag from a variety of authors.

I presented this workshop at a NHRWA chapter meeting. My research included a survey among readers and authors about swag. The results of the survey are included in the slides for the workshop. Please feel free to have a look. Survey was distributed in the fall of 2015.

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